How to Inject Creativity into Your Social Media Strategy

How to Inject Creativity into Your Social Media Strategy Recruiters are having to behave more and more like marketers these days, and with  digital marketing becoming ever more visual, how can they ensure  that they stay ahead of the trend? Ive had a chat with Jordan Roland of Shutterstock  to find out all about the latest creative trends and what platforms and tools he recommends. You can listen to the interview on iTunes, SoundCloud  or keep reading for a summary of our conversation. And be sure to subscribe to the Employer Branding Podcast. What is the Creative Trends research? Its interesting because about four years ago, this project started. And what happened is the internal graphic design team, which is what I was part of, we started noticing a lot of visual trends popping up in the agency. So what we do is we share work around each other about what are some of the big brands and then just redoing. And then, what are some of the big agencies coming out with commercials or print ads, or web advertisements? And, on our own, we just started seeing trends pop up. So what we did is we have an internal infrastructure data team, and what they do is basically, every time the user comes to the Shutterstock website, we see what theyre searching for, we see what kinds of things theyre downloading. And so what we did is we took these trends that we saw, went to the internal business data team, and what they did is they showed us a year-over-year increase of if these terms were trending or spiking and how often people search for them. When we noticed that, for these trends that we had just organically seen as a team, were directly correlating with some of the most searched for terms, it got us thinking that well, throughout this next year, if we see other terms starting to spike in a similar style that these terms have been, we can actually start to predict what some of the visual trends would be for the next year. The  top four trends making an impact around the world  in 2016: The top four global trends right now is a term called flat lay, a term called boho, a term called sacred geometry, and another one of metallics. Flat lay, for example, is kind of a visual style where you basically envision a camera overhead at a whole bunch of objects laid out and organised. View this post on Instagram Snack time! Sautéed asparagus, Lima bean dip, and a healthier version of Mexican corn. I made the spread with Greek yogurt mixed with lime juice, a bit of onion powder and salt. Then topped it with crumbled feta, chili sauce and coriander. Wooden board by @broodenplank. Happy Monday! A post shared by Paola Holthausen (@cravingsinamsterdam) on Mar 7, 2016 at 6:47am PST Boho is a combination of a 1960s hippie style but has a modern aesthetic where they use floral patterns or a lot of types of combinations of natural elements mixed with a lot of contemporary visual styles and colours. Sacred geometry is really interesting because its thousands of years old actually. And the whole idea is rooted in a lot of religious thinking of that all the elements in the natural world like a flower, or a rock, or a mountain have actual mathematical qualities and shapes to them. And basically, what they were doing is drawing these geometric shapes and combining them with natural imagery. On the left is BringMeTheHorizons #Sempiternal album, on the right is @coldplay #AHeadFullOfDreamsCoincidence? pic.twitter.com/L5ZgwbXpjM Johan Era (@iAmJohanEra) November 9, 2015 And then metallics, we saw a spike this year in terms of the fact that wearable tech was really, really big in 2015. And then in 2016, the aesthetics of wearable tech are starting to kind of bleed into the art and design and fashion world. So theres a lot of organic fabrics, but theyll have a more metallic or metal feel. Major cultural trends of 2016: Technology Connectivity: For culture trends this year, one thing that we saw was that theres a big push and pull of always being connected, and thats always being connected to our technology, whether its always checking our emails in our phones, or wearable technology like the Apple Watch. Travel Mindfulness: But then we saw the counter to that starting to pop up a lot, too, where terms like wanderlust, which is the desire to want to travel, or mindfulness, or wellness, and so were seeing people embrace technology because its really hard to live in this world and society without having some sort of tech on you. Current social trends: Nature: Social trends basically goes back to what were seeing in cultural trends. So some of the more searched-for things are human scale, colour in nature, and atmospheric. We started seeing how people engage with certain images on certain social networks, and then we looked our data on the infrastructure side, and we were seeing the very same correlation, and what images were performing well on our social networks. And its a lot of people being very small, next to really big things. Its like a person hugging a redwood tree in California, for example. So people have technology, and theyre going to these remote areas of the world, and theyre able to take a picture of it quickly, share it to their network. And so I think its people using technology to showcase a lot of beautiful aspects of our natural environment. The best apps and tools for visual and creative marketers: Squarespace is a great one if you need to get a business off the ground. Its  a templated-based website builder, you dont really need to have any design or coding background at all to be able to do it. Ive seen a lot of small business start their companies off from Squarespace. I think its a great intro way if you want to start a business to get an online presence. We use Trello, which is a task management program. And what we do is we basically, as we take pitches for a new blog post, we have a column on Trello thats pitches. Once we approve them, theres another column for approvals. And we use Trellos task management software to workflow what our weeks going to be, how many posts are we going to have? Making sure were not double-posting. Thats a big one. Late last year, Shutterstock came out with a little bit of editing software that was built internally into the website itself where you can crop images and filter images before you actually download them. Its called Shutterstock Editor. Follow Jordan on Twitter @DrawJordan and subscribe to the Employer Branding Podcast. Top image: Pablo

Top Videos For Resume Writing For High School Students

Top Videos For Resume Writing For High School StudentsTop Videos For Resume Writing For High School Students provides easy step-by-step instructions on how to write a resume. Through this detailed DVD tutorial, the author shows you how to create a concise yet useful resume that looks professional. This DVD focuses mainly on the graphic design of resumes and specifically how to enhance and position a graphics-rich resume for an attractive presentation.Most applicants for job-related positions are in high school and so are most of the applicants for High School Resume Writing For High School Students. With that being said, it is no wonder that some applicants choose to use the Internet to learn about resume writing. With more people now receiving online computer training, resume writing has become even easier than ever before.One of the main reasons many prefer the Internet for resume writing training is that it offers a wider variety of free content and lessons than a typical classroo m or video studio course would. This is especially true when the student enrolls in a course on the subject. However, before you enroll in a video or classroom course, it is important to do your homework to determine what is right for you.Before beginning to learn resume writing, there are a few things you should consider to determine if this is the best option for you. First, you should research the various resume writing methods available. The most popular resume writing method has proven to be 'stepping into your resume.' This involves using words from the resume as a jumping off point for new topics within the written material.Here's how it works: instead of using a resume to simply spell out your resume, you begin a new section with your resume's keywords. For example, instead of going into your Resume with the words 'quality customer service,' you might begin with your Resume with 'Plans to meet quality customer service needs.' This creates a nice design for your resume and al so helps you make your resume stand out from other resumes.Another thing to keep in mind is that the 'overhead' of paying a private instructor to teach you resume writing techniques and lessons is quite a bit less when you look at all of the other features offered in top videos for resume writing for high school students. For example, many videos allow their students to start a new resume each time. Also, many videos offer the option of downloading demos of resume projects that can be downloaded and used right away. These are great benefits for anyone looking to learn these skills.When looking at top videos for resume writing for high school students, make sure you look at different instructors and read reviews on them. You can usually find reviews by other students or perhaps teachers who have worked with them. Read reviews for these courses and determine if they are worth your time. Remember, you want to be certain that you will benefit from these lessons in order to make sure you have found the best course for you.As you continue to look at these videos, the biggest advice we can give you is to be sure to sign up for as many of them as possible. Some videos may be worth the cost, while others will be a waste of your time. Once you find the one that suits you best, use it as often as possible.

Rejected by LinkedIn A Valuable Job Seeking Lesson

Rejected by LinkedIn A Valuable Job Seeking Lesson I would love to work for LinkedIn. The company has a great product, treats its employees well, and both reviews and surveys indicate the company has a good culture. Not to mention the commute from my home to their headquarters would be about three minutes. I sent my resume and cover letter to apply for a marketing job at LinkedIn. They didn’t think I was good enough. I, however, know different. If they would just hire me, I’d show them what an awesome employee I can be. I’m creative, experienced, detail-oriented, smart, personable and I’m pretty damn funny, if I do say so myself. Such is the lament of the job seeker. If LinkedIn Only Knew Me! You know yourself. You know what a hard worker you are and how you’d bust your ass, (and the ass of the guy next to you, if needed), every day if that company would just hire you! The problem is, you plan to show employers what a great employee you are after you’re hired. When what you need to do is show them â€" in order to have any shot â€" is how awesome an employee you’d be, before they hire you. How do you show someone you’re an awesome employee before you work there?! Instead of thinking of your resume and cover letter as the application, view every single day as an opportunity to demonstrate your capabilities and passion. Let your every day activity, your personality and your presence serve as your application! Here’s how: Your Personal Website or Blog Every blog post you write, and to some extent your engagement in the comments sections of the blogs you follow, displays personality, expertise and writing skills. Not sure how to create a  personal website? Not blogging yet? Offer to be a guest author on the blogs you read most often â€" this is a great way to get started! Meet-ups and Networking Events Those Meetups and networking meetings are where you develop relationships with colleagues, potential mentors and influencers. Those on the inside are getting to know you. And that is incredibly important: recruiters strongly prefer candidates who came to them from employee and mentor referrals. Social Media Your social media posts and pics, with a decent percentage of them reflecting career and industry-related information, are a consistent demonstration of your commitment to your career. And, since none of your posts are unprofessional, full of drama, colorful language or negativity… you’re showing what a mature young professional you are. Employers can see how you’ll fit into their culture. Volunteer Work The volunteering you do shows your commitment to doing good, and a willingness to serve others. At the same time, you’re gaining industry experience and showing you’re a solid member of the community. Perfect, since a rising aspect of employability, according to many employers, is a sense of giving. Brand Engagement The insightful comments you consistently put on your target company’s social media pages and blog posts show the company you’re interested in their company… not just any company. And they get to see that you understand their company mission and the complexities of the industry. More importantly, the champions of their brand â€" the Community and Social Media Managers â€" see your consistent level of engagement. Continuous, Self-Driven Learning With every industry-related certificate you earn online, the MOOCs you finish and every Kahn Academy course you complete, you’re gaining knowledge you can use to be an awesome employee from day one, saving the company time and expense of training you. You’re also showing the employer you’ll do whatever it takes to gain further relevant knowledge. In my case… I realize I didn’t stand out enough against my competition for that LinkedIn job. Although I was infinitely qualified, and my resume and cover letter were well-targeted to the position, my competition did better. Perhaps it was someone more active on social media, or who commented more in LinkedIn groups and blog posts. Maybe they networked hard enough to become an employee referral. Lesson Learned, LinkedIn I could definitely spend more time on LinkedIn. And I don’t yet know anyone personally who works there, so I can certainly network more efficiently and with greater purpose. Instead, I sent a resume and cover letter, and sent the recruiter a follow-up email afterward; that was the entirety of my application. Period. And that’s in large part why I didn’t even get a call for an interview â€" despite the fact that if they had hired me, they’d be so impressed at how awesome an employee I am. Keep an eye out for me, LinkedIn. Ive learned my lessons. And I’ll be back. About the Author:  Dave Ellis is an original member of the  YouTern team and is instrumental to its success… in fact, he’s so awesome there wouldn’t be a YouTern without him (and he might have written this bio himself). Dave serves as YouTern’s Content Manager and Social Media Community Manager, and enjoys his role as the company’s “Man Behind the Curtain”. In his spare time, Dave volunteers, rescuing and rehabilitating sea lions and baby elephant seals. Connect with Dave on LinkedIn and follow him on Twitter!

Crafting a Resume Example For a Manager

Crafting a Resume Example For a Manager Crafting a Resume Example For a Manager With Bonus Resume Writing Tips Managers must have leadership skills, be able to motivate their staff, and use their skills to create and enforce organizational policies. After all, you are set responsible for the success of your team, and in some cases the success of the entire organization. Hence your resume should demonstrate that you have leadership and organizational skills to take on any challenges. Here are a few tips for creating a resume that communicates just that. Open With a Summary of Your QualificationsLead off your resume with a powerful statement of what you can do for the next company that hires you. A summary of qualifications is the perfect follow-up to an objective statement or personal statement. This is where you will highlight your most outstanding skills, experience, and qualifications.Write your personal statement first. Then, follow up immediately with a bulleted list of your qualifications and main skills. Make sure the list isn’t too long. This part should contain only your ‘wow†™ items.Wait theres more! Our team created a bunch of other resume examples you cant afford to miss out!Use Evidence to Support Your ClaimsIt’s not enough to say that you’re a capable leader, or that you’ve led teams to do great things. You have to bring some hard facts to the table. Use numbers and examples to quantify any statements you make about your accomplishments. For example, instead of saying you’ve led a successful team at a local restaurant, add some details. Maybe you lowered food costs by 20%, or increased sales by 10%.Customize Your Resume to The Needs of The OrganizationIt’s always advisable to modify your resume according to the job listing you’re responding to. If you want to land a great position as a manager, take this strategy a step further. Research the company to which you are applying. Learn about its struggles, upcoming projects, etc. Then tailor your resume to show that you are the perfect person to come in, and help your team accomplish those g oals and objectives.Respect Any Existing Confidentiality AgreementsIt’s relatively common for people in management and executive positions to have signed agreements regarding client confidentiality. Your resume must adhere to those both in letter, and in spirit. For example, imagine that your current employer has partnered with ATT, and that you have a leadership role on that project. There’s also a confidentiality agreement in place. You’ll have to leave ATT off of your resume. You’ll also want to avoid hinting at it. So, referring to a major telecommunications provider in Dallas, TX is also out. Remember that you don’t want to give a potential employer reason to believe you would go back on any agreements you made with them in the future.Consider Using Your Alumni Email AddressIf you attended a prestigious university, or one with a great alumni network, use your school email as your contact. It’s a small thing, but it can have a positive impact. It provides proof of your claim of attendance. Also, you never know when you might encounter a fellow alumnus.Resume Sample For Managers (Word version)Download resume example (.docx)A Resume Example For a Manager (text version)The following resume example is for a manager with a few years of experience. It applies some of the tips listed above. Helen Watson 2113 Red Hawk Road Minneapolis, MN 55402 (123)555-1234 your@email.comSales ManagementBuilding, training, and motivating sales teams to meet and exceed goals.Retail sales manager with close to ten years of experience in high end electronics, and upscale furnishings. Proven track record of helping struggling teams and locations to resolve issues, overcome roadblocks to success, and thrive.VIP Customer Relationship ManagementEmployee TrainingSales ReportingSales Team MotivationStruggling Team Turn AroundStaffing And RecruitingProfessional ExperienceJefferson Electronics, Oakland, CA Department Manager: Computers And Peripherals(Aug. 2015 Present)Worke d closely with sales team, other department managers, and corporate team to ensure that sales of computers and peripherals exceeded expectations. Trained and evaluated employees. Created and implemented a sales training program that was adopted across the organization. Increased department sales by 20%, and influenced Jefferson Electronics to further invest in their Oakland CA presence.Improved sales team retention by 15%Reduced returns and exchanges by 25%Increased sales of items exceeding 5K by 10%Lawrence Keller Furnishings, Los Angeles, CA Assistant Manager: Alameda St. LocationLed a small team of highly skilled sales professionals offering high quality, custom-made furniture to discerning customers. Assisted store manager with various administrative and managerial tasks. Provided input into recruiting and hiring sales staff, and other employees. Provided customer service support as needed.EducationUCLABA in Business Management (May 2015)Final ThoughtsBefore you send out your ne xt resume, try to implement a few of the tips here. Whether you are looking to move into management, or have years of experience, we think you’ll be pleasantly surprised at the results! And if you want to give your application an extra oomph, grab one of our professional resume templates for free! previous article A Detailed Resume Example For an Administrative Assistant + Tips For Writing Your Resume next article A Strong Resume Example for Medical Assistants to Help You Advance Your Career you might also likeA Model Resume Example That Will Get Results

Resume Tips For 2020

Resume Tips For 2020Resume tips for 2020 are a great way to start building your career, as well as a great way to stay on top of what is going on. Some of the best tips from the past, and what you can look forward to in the future. Things will continue to change and people will be competing for jobs more, but you will always be in a position to keep up with them and learn about the things that they are doing and the changes that are coming.First off, resume tips for 2020 that can be applied now are different than what was applied just a few years ago. Today, it is much easier to hire people because there are so many openings for new employees. It does not matter what type of job you have or how many employees you have because there are plenty of openings out there for you to fill. This is a big change from when there were only certain industries that could get job openings due to the financial crisis, which led to a decrease in job seekers.Now, when you are looking for job openings, you need to understand that it is now going to take you a little bit longer to find them. Now, these aren't even considered long-term positions; they are more temporary-based positions. In other words, you should be looking at openings that are less than 90 days, if not free. This is because these positions tend to come up quickly, and as soon as there is a vacancy they are filled, there is usually a competition for the job that is open.When you are applying for a job, it is a good idea to apply online and apply at many different locations. Doing this will help you not only get noticed, but it will also help you get an idea of the kind of process that is going on in the hiring office. Be sure to send all of your resume tips for 2020 when you send them off, as it can make the difference between getting an interview or being passed over.An important thing to remember about your resume is that you should make it personal. By personal, I mean that you should think about each of the poin ts and think about how they can be used to get you the job that you want. You can use your work history, your education, and your experience, to help you get your foot in the door.Another thing that you will want to consider is if you can write something that people will be able to understand and then have a professional to proofread it. People aren't stupid, and you need to be able to show the way that you are qualified for the position. Sometimes the original version of the resume is not something that can be fixed. Make sure that you are looking into getting a professional to proofread your resume.One of the best resume tips for 2020 is to send out a resume as soon as you can. It is not too late to send out your resume as soon as you can, but you want to make sure that you send it as soon as you can. Sending them early can give you the chance to get your name in front of a lot of people, which is a great thing. It is something that you will want to do every time that you are look ing for a job, as you will want to be prepared for when there is a job opening.In the end, when it comes to getting a job, one of the best resume tips for 2020 is to make sure that you follow the tips and always be on top of your overall career plan. There are so many job openings and so many people to compete with, that you want to always be ahead of the game.

The ultimate praise - The Chief Happiness Officer Blog

The ultimate praise - The Chief Happiness Officer Blog I think I got the ultimate praise as a speaker today. I was told that after my speech, the sound technician at the venue said this: Ive seen a lot of guys with a good message and a lot of guys who were great speakers. This guy had both! Woohoo! Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Defeat Fear to Get the Career You Want

Defeat Fear to Get the Career You Want Some people seem to be born ready to jump out of airplanes and live life on the edge. Its like they were made for it. Careers in investment banking or startups seem to fit these types of people. And then there are the rest of us perfectly fine watching others make the mistakes, jump when its still going to be difficult, and take big risks. Caution is a virtue and making sure all things point in a good direction is something of value. Its just well sometimes, we all have to be willing to jump even when its still uncertain. Even in jobs that are routine and ordinary. Lets walk through reasons why risking failure feels so horrible and come up with a couple ways to defeat the fear in order to live the life and pursue the jobs we want. Reasons we fear failure #1) We fear failure because we dont want to be singled out. Brene Brown talks about our deepest human need of belonging. We all want to feel that we are on the inside of the group, we are part of the whole. One of our greatest fears as humans, whether we jump out of planes or not, is fear of being the outcast. Failure may indicate an exclusion from the other. The other or others in this case, are those who found success at the end of their risk. For example, maybe you want to start your own business, but you see the competition and think theres now way youll get to be that successful.   Or you are next in line for the promotion but dont want to be the boss and lose all your friends who you would oversee. #2) We fear failure because of unresolved issues in our past. Many many people make decisions based on trying to please mom and dad. I know mommy and daddy issues are the last thing we want to deal with over and over but our roots matter and our unresolved issues influence the way we operate today. You need to resolve them. Counseling may be a good option here if there are a lot of issues to deal with. Suffice it to say, I would encourage an honest search.   For example, perhaps youve always loved writing but were consistently told that you need a real job. #3) We fear failure because we fear humiliation our grand plan, idea, or dream falls flat. Have you ever watched Shark Tank?   Who wants to be the guy who believes in your product, sinks a bunch of money into an under-developed idea or just a really bad one?   Worse, who wants to be laughed off?   We dont want to risk the humiliation of interviewing for a job and not getting it or writing the book and getting denied repeatedly. Steps to overcome fear After overcoming or at least acknowledging the fear, you must take the next steps to move forward: #1) Get buy-in and include others. Many successful people are successful because of others. The American way nearly always lifts up sole individuals as successful, however, a closer study usually reveals teams of people pursuing a goal. Tell people what you want to do. This creates two things that will work for you. One is that youll get support and the other is that youll get accountability. #2) Be open to feedback.   In order to learn, we must learn how fail and then go again in a new way. Your friends, who mostly want you to succeed, may help you formulate ideas, offer suggestions, and give you honest feedback that you might not be able to see. If Thomas Edison continued to do the same thing that didnt work the first time around, well then he wouldnt have arrived at the solution.   Small failures can actually be big victories. #3) Let go of the result. Its not about making sure youll be a success. Its about letting go of the outcome altogether.   Before you take the leap, there is no way of knowing whether it will be a crap shoot or the next big thing. I would even argue its less about the outcome and more about you letting go of any or all outcome whatsoever. Thats great news to a certain degree because it means the goal isnt to avoid failure. The goal is to let events and circumstances unfold as they will and accept that outcome either way.   Did Steve Jobs absolutely know that his invention was the next big thing?   No. He just took the risk and let it happen. I believe many of us hold too tightly, instead of letting our careers take on their own journey. Career development usually take on that life despite our best efforts to control it, so we might as well take the risk and let go. Think.Inspire.Change.Grow. By Dawn Shaw|2017-04-21T18:09:04+00:00May 24th, 2016|Career Change, Motivation|0 Comments